All bloggers and website owners say that the best performing position for placing Google Adsense Ads is in the beginning of the post, before the content, just below the post title. If you ask me, from my experience with Adsense I agree that placing the Adsense unit just below the post title will give you the maximum impressions. It is preferred to place the add on the left side of the post just like in this post. To have it more clear, see the Adsense Heat Map below.
Recently I decided to add a new Adsense unit inside my posts. This time I made it to appear in the middle of every post, inside my content. I’m really satisfied from the performance of this Adsense unit. Although it gets 100 times less impressions than the Adsense unit below the post title, it is impressive that it gets a lots of clicks. This Adsense unit has the highest CTR on Dip in IT. So I suggest you to try placing it in your blog posts and test it for few days. I’m you will get good results from it.
How to add Adsense Ad Unit in the middle of your blog posts in WordPress?
There are some methods and hacks provided by various WordPress geeks which will help you add manualy your Adsense unit in the middle of the post. I suggest you to see this article written by Sandeep from TechFeb, which will guide you how to add the Adsense ads in the middle of the posts. But still if you hate messing with codes then I suggest you to use Quick Adsense, an ads management WordPress plugin which will help you adding your Adsense units in different positions and also in the middle of the posts. It comes with a simple setting page, and it does not overwhelm you with complicated customizable options.
To quickly install the plugin just go to the Plugin section from your WordPress Dashboard, click Add new and search for Quick Adsense. After finding it just click Install Now. Or you can visit the homepage of the plugin by clicking here. After installing it, go to the Settings section and click on Quick Adsense. Generate the desired Adsense unit, copy the code and paste it in one of the boxes. Go to position and check the second checkbox which will put the Adsense unit in the middle of the post, select Ads1 from the drop down menu and click Save Changes. Now your Adsense unit will appear in the middle of the post. Happy blogging!